An expert witness
in agriculture.
A redesign for a standing court expert witness in agriculture — a clearer offer, a more professional identity and a far better showing on mobile, with the substance of the practice left intact.
Trust is built through clarity.
Dejan Milovanović is a standing court expert witness in agriculture. The site exists to present the profession and the types of assessment clearly, to build trust through official credentials, and to make getting in touch easy — equally understandable to a farmer and to an older visitor, while remaining credible to lawyers, courts and companies.
What there was to build on — and what needed improving.
The previous version already had a foundation, but also clear room for improvement — above all in the structure of the information, the presentation and the mobile view.
Strengths of the previous version
- The professional field was clearly defined.
- Basic contact details were available.
- The site already had a recognisable identity.
- The core service was explained.
What needed improving
- A dated visual presentation.
- A weak information hierarchy.
- The types of assessment weren’t clear enough.
- A weaker showing on mobile.
- Trust signals and official credentials weren’t prominent enough.
What was done.
A new information hierarchy
The types of assessment — land, crops, orchards, expropriation — structured so that a private individual and a lawyer both understand them.
Trust through official credentials
An institutional fact bar — the official appointment decision, visible throughout the site.
The process in three steps
From the first conversation to the report — a clear path that reduces uncertainty before anyone picks up the phone.
Mobile UX + technical groundwork
An adapted mobile view, optimised video and assets, a clean SEO structure, and an FAQ for both private individuals and professionals.
Measured, not marketed.
Facts confirmed by local and live QA testing on the new version of the site.
What the client reported himself.
A public Google review, posted on the BIRO 404 profile — verifiable, not transcribed by us.
In the few weeks since the new site went live I’ve been getting more calls than in the period before it (and this isn’t even the busy season for my line of work), so I believe I’ve gained visibility.
This is what the client reported himself in a public review, not something we measured. We are not claiming a growth percentage or a causal link — how many calls a business gets depends on plenty of things beyond a website.
Review on our Google profile · translated from SerbianHave a website that stopped in time?
We’ll look at it together and tell you what a redesign would realistically change — with no obligation.