The numbers in this guide are not an estimate — they come from a sample of publicly published price lists, with the method described and the limits stated. So you know how far you can trust them.
The whole guide rests on a sample of 19 publicly published price lists from providers in Serbia and the region, reviewed by hand.
Collected on 13 July 2026. Conversion rate: €1 = 117.4 RSD (a single-day snapshot). The limits of the sample are set out in section 22.01Five levels of build — the level sets the price, not the page count
The commonest mistake when comparing quotes is to tie the price to the number of pages. The page count is the weakest indicator there is: five pages with your copy in a ready-made theme and five pages with written copy, a bespoke design and preparation for search are two entirely different jobs — and both quotes read “website, up to 5 pages”.
So the whole market range is first split into five levels. Only within the same level does comparing prices make any sense at all.
02What gets publicly advertised against what you get
This is the only table in the guide that really answers the question “why do these prices differ so much”. It is not that one is expensive and another cheap — it is that the quotes do not contain the same items. Until they are reduced to the same list, comparing the figures is comparing two different things.
03How the sample was collected
The numbers come from a sample of 19 publicly published price lists (mostly Serbian providers, with a few regional ones for context), reviewed on 13 July 2026. Prices in dinars were converted to euros at a rate of €1 = 117.4 RSD (a single-day snapshot, xe.com).
For each category we calculated the minimum, the mean, the median and the maximum — but only from comparable quotes. We did not mix template “factories” and premium studios into one average, nor subscription-hosted platforms with a build of your own.
What was analysed+
Publicly published price lists from website-build providers — 19 sources, mostly from Serbia, with a few regional ones for context. Collected by hand, by opening the public pricing pages.
The sample size per table+
It is stated with every table (n). It runs from n = 3 to n = 7. Those are small samples and they should be read as such.
What did not go into the averages+
Subscription platforms with a monthly fee, regional prices outside Serbia, quotes with no stated scope of work, and quotes where you cannot see whether the price is with or without VAT. We cite such items only as context, outside the calculation.
What these numbers can show+
Where the “floor” of advertised prices sits by project type and how wide the range is — that is, whether the quote you received is within the expected range or far outside it.
What they CANNOT show+
What your own website will cost, what a typical final bill comes to (almost all of these are starting “from” prices) and what the average price on the market is. This is not an official market price list nor a market study, but a snapshot of publicly available numbers on one day.
Why prices vary so much+
Because they depend on the scope of the work. The same figure can mean five pages with your copy, or fifteen pages with content writing and photography. Which is why comparing only makes sense once the quotes are reduced to the same list of items.
04One-page and landing prices
A one-pager (a single long page) and a landing page (a focused page for one action) are the cheapest way in. In the sample the prices are clustered and low.
05Prices for a site of up to 5 pages
Here the difference between a template and an agency becomes obvious: the range runs from about €50 to €400 within the same category.
In practice there are two levels: template/budget (about €51–70, a static or WordPress theme) and small agency (about €170–400, a design plus a system for making changes).
06Prices for a site of up to 10 pages
07The premium / custom segment
Premium means a site built for you: an original design, several page types, more advanced content and features, deeper preparation for search.
A cleaner signal for a “premium website” is a median of about €925 (with the portal excluded as an outlier).
08Web shop, catalogue, bookings, portal and application
Here the price depends on the features, not on the number of pages.
A starter (about €426–600) usually covers WooCommerce, 10–15 example products, the basket, setting up payment and delivery, basic SEO and an admin panel. Not included: bulk product entry, a custom checkout and integrations, several languages, ERP or a marketplace.
Bookings, portals and applications have no clean public price list in Serbia. The range depends on the logic, the integrations and the volume of content, and in practice it is too wide to be honestly reduced to one number. These are projects with an individual estimate, not packages — which is why we do not publish a public price for them.
09What an extra page costs
10Why “price per page” can mislead
“How much per page?” sounds practical, but it almost always misleads. A home page that has to explain the whole business and lead to a contact is not the same work as one more page of text in the same template. A page with a calculator, a booking system or an integration can cost more than a whole small website. And the most expensive part — the conversation, the plan and the copy — does not divide by pages at all.
11What usually goes into the price
The conversation and the plan
Understanding the business, the customers and the purpose of the site.
Copy and structure
What goes on which page, and how it is written.
The build and the design
Layout, colours, buttons, forms.
The mobile view
So everything works and looks tidy on a phone.
Basic preparation for search
Titles, descriptions, speed, tidy links.
Launch and checking
Putting it live, checking the forms and the links.
12What often is not included
- Copywriting, and translation into several languages.
- Original photography, illustration and logo design.
- Ongoing (monthly) SEO — that is a separate service.
- A shop, bookings and integrations on the basic packages.
- Bulk entry of products or content.
- The domain, hosting and business email (most often a separate annual cost).
13Domain, hosting and business email
The domain (your address), the hosting (the space where the site lives) and the business email are most often a separate, small annual cost. Some quotes include the first year, but that is not the rule. The key rule: all of it should be in your name, so that you are never locked in with somebody else. In detail in the guide on ownership and access.
14SEO, the Google profile and Google Maps
It is worth separating three things that often get mixed up:
15Photo editing, video, logo and content
Content is a frequent hidden cost. Good photographs (or editing the ones you have), a short video, a logo and writing the copy take time and skill and most often are not in the base build price. A website can be excellently made and still weak if the content is murky or there is no copy. When you ask for a quote, ask who provides the pictures and the copy — you or the provider.
16How to pick the right level of project
You are not choosing “the cheapest” or “the dearest”, but the right level for your case:
If you are not sure where you fit, five short questions in the calculator will show you which level makes sense.
17The “website for €100” trap, and endless “from…” prices
The lowest number in an advert is a magnet, and with reason — it looks as though you have found the same thing cheaper. The problem is that the lowest price usually pays for only one of the steps in section 11, and the rest you either do yourself, or pay for later, or never get at all.
“A website for €100” most often means a template dropped in, with you expected to enter the copy and the pictures yourself, with no conversation, no preparation for search and no check on a phone. That is not a scam — it is exactly as much work as that number is worth. But a website that brings in no calls is not cheap, whatever it costs; it is pure expense.
The same goes for “from…” prices. That is a starting number which is almost never the final one. As what you actually need gets added, the figure rises — only you find that out along the way, and not at the start. Our three public prices are on the Pricing page — with a figure, not with a “from”.
18A one-off cost against ongoing costs
A great deal of confusion about price comes from mixing two different things: what it costs to build a website, and what it costs to keep it on the internet.
19When a template is enough, and when it is not
Template is not a dirty word. For some businesses it is quite enough and there is no reason to pay more. For others it is a tight shoe that shows up later.
20BIRO 404 prices and positioning
So that it is clear on our own example — here are our public prices, but with the scope. A price without a scope is a number that means nothing, and that is exactly why comparing it with “from” price lists does not work.
level 3, without a website
level 2
level 3
level 4
level 5
21Common questions
What does a simple business website cost?+
Public starting (“from”) prices for a simple business website in Serbia run roughly from €50 to €250, depending on whether it is a template or a site built for your business. Those are starting prices; the final figure rises with the scope, the copy and the preparation for search.
What does a five-page website cost?+
In the sample of public price lists, a site of up to five pages runs from roughly €50 (a template) to €400 (a small agency), with a median of about €170. The spread is wide because the template and agency levels get mixed — cheaper usually means less work on the copy, the design and the preparation for Google.
What is charged for an extra page?+
An extra standard page in template offers can be only a few euros, while with agencies it is typically €50–100 a page. An interactive page (a calculator, a booking system) is not an “extra standard page” and costs considerably more.
Why does a premium website cost more?+
A premium website carries an original design, several page types, more advanced content and features, deeper preparation for search and more rounds of checking. In the sample, premium/custom sites start at around €600 and up, with a median of about €925–1,000. What is paid for is the volume of decisions and work, not just the page count.
Are the domain and hosting included in the price?+
Not always. The domain and hosting are most often a separate, small annual cost that goes in your name. Some quotes include the first year, but that is not the rule. Always ask for the domain, the hosting and the email to be shown clearly, and for the main accounts to stay yours.
Is SEO included in the build price?+
Basic preparation for search (titles, descriptions, speed, tidy links) should be part of a serious build. Ongoing SEO — monthly monitoring and optimisation — is a separate service; in Serbia, published SEO packages run at around €50–200 a month.
What does a web shop cost?+
Starting prices for a web shop (built rather than rented) in the sample run from about €426 upwards, with a median of about €550 for the basic level. A large catalogue, integrations and a bespoke design push the price up; subscription-hosted platforms are a different model.
Does BIRO 404 take on projects above €1,500?+
Yes. A more complex bespoke site is usually €1,500–3,000. E-commerce, applications and larger systems go as a separate quote against scope — for those we do not publish an automatic price. We agree the scope and the price after a short brief.
Is a more expensive website always better?+
No. A higher price sometimes means more work and more experience, and sometimes only a larger studio with larger overheads. For a small local business the better website is the one that says clearly what you do and brings in calls — and that need be neither the dearest nor the cheapest. Look at exactly what you get for the money, not just at the number.
How quickly does a website pay for itself?+
It depends on the business, but the logic is simple: if the site brings in only a few calls a month that you would not otherwise have had, a one-off build pays for itself quickly. So treat a website as a tool that works for you, and not as an expense to be survived at the smallest possible number.
22Sources and the date of the last update
The sample: 19 publicly published price lists from providers in Serbia and the region, reviewed on 13 July 2026. Conversion rate: €1 = 117.4 RSD (a single-day snapshot). The statistics were calculated only from comparable public “from” prices, separating the template and the studio levels wherever the sample allowed it.
The limits of the sample:
- Almost all of them are starting prices, so they describe the “floor” of the market, not a typical final bill.
- Many serious studios do not publish numbers, so the sample is biased towards the more transparent (often cheaper) providers.
- The “custom landing” and “complex page” categories have a low sample (n < 3) and are given only as a direction.
- Regional (Croatian) and subscription (SaaS) prices are left out of the main averages and cited only as context.
- A sample of 19 price lists is not a representative cross-section of the market, so the tables are neither an official price list nor a market study.